图书情报知识 ›› 2015, Vol. 0 ›› Issue (3): 107-112.doi: 10.13366/j.dik.2015.03.107

• 知识、学习与管理 • 上一篇    下一篇

社会化媒体用户社会比较倾向特征分析

谢新洲,安静   

  • 出版日期:2015-05-10 发布日期:2015-05-10

Characteristics of Social Media Users’ Tendency to Social Comparison

  • Online:2015-05-10 Published:2015-05-10

摘要:

人们会通过将自己与他人的意见和能力进行比较来减少在这些方面的不确定性,并学会如何评价自己。本研究主要探讨社会比较的影响因素,在已有研究和量表基础上进行样本结构的修正,并采用问卷调查的方法来进行数据收集。研究发现社会比较倾向随年龄增长而下降,低收入与高收入人群社会比较倾向较高,中等收入人群社会比较倾向较低。此外,竞争环境、压力、比较对象与自己的同质性和亲近性都对个体的社会比较倾向有所影响,这为进一步研究社会化媒体用户的自我展露的心理动机提供了实证支持。

关键词: 社会化媒体, 社会比较, 自我呈现

Abstract:

Individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains, and learn how to define themselves. This study focus on the factors that influence comparison in social media. Scales are modified and designed based on existing researches, and we used questionnaires to collect data. Results indicate that level of social comparison decreases as age increases. People with low income and high income have higher level of social comparison than people with average income. They also prove that competitive environment, pressure, homogeneity, accessibility have influence on social comparison tendencies, which provide empirical support for the further study of the psychological motivation of social media users self-presentation.

Key words: Social media, Social comparison, Self-presentation