图书情报知识 ›› 2016, Vol. 0 ›› Issue (2): 101-113.doi: 10.13366/j.dik.2016.02.101

• 知识、学习与管理 • 上一篇    下一篇

差异与稳定:网络百科用户兴趣动态变化研究

黄令贺,朱庆华,沈超   

Variance and Stability:Dynamic Change of Users’ Interests in Online Encyclopedia

摘要:

对用户群体进行充分理解是网络百科系统优化的基础。针对以往研究在分析网络百科用户兴趣方面的不足,本文在引入突出兴趣与稳定兴趣等概念的基础上,以百度百科6个月近50万条数据为基础,采用时间序列聚类等方法探索这一用户群体兴趣的动态变化规律。研究发现:网络百科用户群体兴趣有稳定与偶然之分,而且差异巨大。大部分用户进行贡献行为可能只是出于很偶然的原因,长期在某一主题坚持贡献的“专家型”用户缺乏,这可能是造成网络百科词条质量普遍不高的原因之一。因此在继续激励普通用户积极参与词条内容生产的同时,还有必要吸引专业人士的加入。为保证个性化推荐的效果,获取用户兴趣的途径也应该多源化。

关键词: 网络百科, 用户兴趣, 动态变化, 时间序列, 聚类分析

Abstract:

Understanding users deeply is the foundation of optimizing the wiki systems. By introducing the concept of outstanding interest and stable interest, this article uses some methods such as time series clustering to explore the dynamic law of users’ interests based on about five hundred thousand data records of Baidu Baike in six month in accordance with the disadvantages of users’ interests. This research finds that the users’ interests are stable or accidental, and there are significant differences among them. Most users make contributions just for some accidental reasons. There is a shortage of experts who can keep contributing on one topic over long periods. This may be one reason why the quality of wiki articles is widely low. Therefore, it is necessary to attract experts to contributing for wikis while continuing to motivate normal users. To ensure the effect of personalized recommendation, users’ interests must be acquired from multiple sources.

Key words: Online encyclopedia;Users&rsquo, interests;Dynamic change;Time series;Clustering analysis