图书情报知识 ›› 2019, Vol. 0 ›› Issue (2): 111-119.doi: 10.13366/j.dik.2019.02.111

• 情报、信息与共享 • 上一篇    下一篇

情感视角下的社交网络信息传播分析研究

张凌,罗曼曼,朱礼军,向纯洁   

  • 出版日期:2019-03-10 发布日期:2019-03-10

Information Dissemination in Social Networks from Emotional Perspective

  • Online:2019-03-10 Published:2019-03-10

摘要:

[目的/意义]从情感视角探讨社交网络中影响信息传播的内在因素。[研究设计/方法]从Twitter(推特)平台收集某一电影数据,通过情感分析和认知语言分析工具,分析不同情感下的信息传播网络结构特点;进一步通过方差分析对强传播性、中等传播性和弱传播性的情感强度和认知强度两个维度的差异性进行度量。[结论/发现] 强传播性内容具有较高的认知语言特征。其中,负面强传播性信息比正面和中立强传播性信息具有更显著的低情感强度和高认知强度特点。电影话题相关信息在社交网络平台传播过程中,认知强度也是信息传播强传播性的重要因素。尤其在负面情感信息中,理性思考型内容比情感共鸣型内容的传播性更强。[创新/价值]除了探讨情感强度指标,还加入了认知强度指标,从情感强度和认知强度两个维度探讨导致信息传播性强弱的内在原因。

关键词: 信息传播, 社交网络, 情感强度, 认知强度, 影响因素

Abstract:

[Purpose/Significance]This paper aims to explore internal impact factors of information dissemination in social networks from the emotional perspective.
[Design/Methodology]In this study, the data about a movie was collected from Twitter to conduct sentimental and cognitive analysis, which intended to reveal structural characteristics of information dissemination in different emotional conditions. Moreover, variance analysis was completed in order to examine the communicability of tweets from the perspectives of emotion and cognition. [Findings/Conclusion]Contents of strong communicability are prone to be highly cognitive, among which negative information tends to be lower sentimental and higher cognitive compared with positive and neutral information. In the context of film discussion, cognitive language is a significant factor that could influence communicability, and rational thoughts have stronger communicability than contents of emotional resonance especially in negative information. [Originality/Value]Indicators of emotional strength and cognitive strength have been considered in this study, while internal impact factors have been discussed from both emotional and cognitive perspectives.

Keywords: Information dissemination, Social network, Emotional strength, Cognitive strength, Impact factors