关键词: 认知增强, 文化资源推荐, 文化层次, 国潮文化, 社交媒体

Abstract: [Purpose/Significance] The popular programs such as Tang Gong Ye Yan and ZhiCi Qing Lv have pushed the China-chic culture fever to a new climax. Under this context, in order to reveal the characteristics of public cognition of China-chic culture and explore the recommendation strategy of China-chic culture for public cognition enhancement, this paper analyzed the data related to Chinachic culture in social media. [Design/Methodology] First, about 1.05 million items were obtained from six mainstream social media platforms, including Bilibili, Weibo, TikTok, Zhihu, Douban, and WeChat official accounts. Then, based on cultural quartile hierarchy, a cultural hierarchy outline of high-frequency cultural attribute words was constructed using FastText and AP clustering. Furthermore, the users' cultural interest vectors and cultural distribution vectors of cultural resources were characterized using the TextRank algorithm, high-frequency cultural attribute word sets and high-frequency non-cultural attribute word sets. Finally, we proposed a recommendation strategy for China-chic culture resources from the perspective of the cognitive assimilation model, and used non-parametric tests to demonstrate the effectiveness of the recommendation results in terms of both richness and difference. [Findings/Conclusion] Although the popular China-chic culture has inspired a high level of public conceptualization cognition of the mind and behavioral culture, most of the public has a limited cognition of China-chic culture. In addition, the recommendation method constructed in this study can provide users with cultural resources more effectively than the recommendation method based on similarity ranking. [Originality/Value] This study conducts an analysis on the characteristics of public cultural cognition and confirms the limitations of public cultural cognition.From the perspective of cognitive enhancement, it proposes a recommendation strategy for China-chic cultural resources to help people obtain more comprehensive and deeper cultural information, and thus improve the cultural literacy level of the public.