图书情报知识 ›› 2013, Vol. 0 ›› Issue (4): 76-84.
• 知识、学习与管理 • 上一篇 下一篇
陈则谦
摘要:
MOA模型由动机、机会、能力三个核心构念组成,动机是导致行为发生的直接原因,而机会和能力则对这一过程产生调节作用。本文通过构建模型和实证分析,验证了内容开放式知识传播平台中的知识贡献行为的MOA模型中的有效成分:动机部分包括利他、互惠;能力部分包括知识组合、领域知识;机会部分包括感知的易用性、对组织形象的感知。
关键词: 内容开放式知识传播平台, 知识贡献行为, MOA模型, 动力要素
Abstract:
MOA model is composed of three core constructs: motivation, opportunities, and capacity. Motivation is the direct cause of behavior; Opportunity and Ability play a regulatory role in this process. Through the model construction and empirical analysis, this paper validates the active ingredients in MOA model of knowledge contributing behavior in Opencontent Web for Knowledge Communication: the Motivation section includes altruism and reciprocity; the ability section includes knowledge combination and domain knowledge; the opportunity section includes perceived ease of use and perceived image of organization.
Keywords: Open-content web for knowledge communication, Knowledge contributing behavior, MOA model, Dynamic factor
陈则谦. 内容开放式知识传播平台中知识贡献行为的动力要素分析[J]. 图书情报知识, 2013, 0(4): 76-84.
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链接本文: http://dik.whu.edu.cn/jwk3/tsqbzs/CN/
http://dik.whu.edu.cn/jwk3/tsqbzs/CN/Y2013/V0/I4/76