图书情报知识 ›› 2014, Vol. 0 ›› Issue (4): 106-115.doi: 10.13366/j.dik.2014.04.106

• 情报、信息与共享 • 上一篇    下一篇

微博信息生态系统公共事件驱动模式研究

马捷,魏傲希,靖继鹏   

Study on the Driving Mode of the Public Events in the Micro-blog Information Ecosystem

摘要:

以微博信息生态系统中3个公共事件的90条典型微博信息作为研究对象,运用北大PKUVIS微博可视分析工具逐条分析,利用帆状图绘制和统计功能,根据图示的视觉特征进行聚类,从传播层级、传播路径和传播量着手,从微博用户和信息两个角度出发,揭示微博公共事件爆发的两种驱动力和三种驱动模式:转发源用户特质驱动力和微博信息内容特质驱动力;以及关键用户引导辐射式、信息内容特质引导链式、关键用户与信息内容特质协同引导复合式。

关键词: 微博信息生态系统, 微博公共事件, 可视化分析, 驱动力, 驱动模式

Abstract:

This study takes ninety pieces of micro-blog information of three typical public events in the micro-blog information ecosystem as the research objects, using the PKUVIS micro-blog visual analysis tool to analyze each piece of information. According to the visual characteristics of the communication level,communication paths and communication rate,using the sail shaped drawing and statistical functions,and the method of clustering analysis,the study reveals two driving forces and three driving modes:the driving force of the retweeted users’ characteristics and micro-blog information characteristics; the radiation type in which key users guide, the chain type in which information characters lead, and the combined type of cooperating by the two factors above.

Key words: Micro-blog information ecosystem, Micro-blog public events, Visualization analysis, Driving force, Driving mode