图书情报知识 ›› 2019, Vol. 0 ›› Issue (2): 92-101.doi: 10.13366/j.dik.2019.02.092

• 图书、文献与交流 • 上一篇    下一篇

国外阅读媒介选择研究进展

黄晓斌,陈俊恬   

  • 出版日期:2019-03-10 发布日期:2019-03-10

Foreign Research Progress of Reading Medium Selection

  • Online:2019-03-10 Published:2019-03-10

摘要:

[目的/意义]新技术环境下阅读媒介种类日益丰富,了解读者如何选择和使用不同的媒介,以便根据其需求特征提供合适的媒介服务,促使资源能够被充分利用。[研究设计/方法]对国外有关阅读媒介研究成果进行系统梳理,以互联网的发展为标志划分为三个时期,总结每个时期的主要研究成果和特点。 [结论/发现] 早期研究主要围绕电脑屏幕的阅读可用性展开;有线互联网时期重点研究读者对纸质媒介和电脑媒介的态度、偏好和行为及其影响因素;移动互联网的出现拓展了阅读媒介的类型,智能手机、电子阅读器和平板电脑的阅读行为成为新的研究热点,同时出现了对读者阅读媒介选择行为进行系统解释的理论观点。[创新/价值]系统概述了国外有关阅读媒介选择问题研究进展,针对当前研究存在的主要问题进行评价,展望今后的研究方向,提出对国内有关研究的启示。

关键词: 阅读媒介, 媒介选择, 阅读行为, 纸质媒介, 电脑媒介, 移动媒介

Abstract:

[Purpose/Significance]In the new technology environment, there are many kinds of reading mediums. This paper intends to understand how readers choose and use different mediums in order to provide appropriate service according to readers' behavior characteristics, and help maximize the use of resources.
[Design/Methodology]This paper sort out existing research on reading mediums abroad, which could be divided into three stages according to the development of internet. Meanwhile, the main achievements and characteristics of each stage have been summarized. [Findings/Conclusion]Before the advent of cable Internet, early research focused on readability of computer screens. During the prevalence of cable internet, researchers mainly studied readers’ behaviors and attitudes of papery medium and computer mediums, as well as their impact factors. The emergence of mobile Internet has expanded the types of reading medium. At the same time, reading behaviors of smart phones, e-readers and tablets have become new research focus, while several theories have arisen that attempt to explain the behaviors and attitudes of readers. [Originality/Value]This paper has comprehensively summarized foreign research progress on reading medium selection, and made an assessment of the main problems of current research. It also provides an outlook of future research and an enlightenment to the relevant research in China.

Key words: Reading medium, Medium selection, Reading behavior, Papery medium, Computer medium, Mobile medium