图书情报知识 ›› 2015, Vol. 0 ›› Issue (1): 14-23.doi: 10.13366/j.dik.2015.01.014

• 博士论坛 • 上一篇    下一篇

农民专业合作社信息服务消费影响因素研究——基于陕西和内蒙古部分地区的实证研究

韩秋明   

  • 出版日期:2015-01-10 发布日期:2015-01-10

A Study on the Factors of Farmers’ Information Service Consumption of Professional Co-operatives
——An Empirical Study Based on Some Areas of Shanxi and Inner Mongolia

  • Online:2015-01-10 Published:2015-01-10

摘要:

基于信息服务、信息消费和信息行为等相关理论,提出农民专业合作社信息服务消费的影响因素假设模型。通过实地考察并问卷调查的方式,利用结构方程软件AMOS 7.0,对我国农民专业合作社信息服务消费行为的影响因素假设模型进行探索性分析。研究发现,信息服务需求、服务价值感知、主观规范、消费态度、信息服务价格、服务机构信任、服务可及和风险承担能力是影响农民专业合作社信息服务消费行为的主要因素,并且不同程度受到合作社自身条件的影响。

关键词: 信息服务, 信息消费, 信息服务消费, 农民专业合作社, 信息行为

Abstract:

Based on information services, information behavior and other related theories,this article puts forward the basic hypothesis of the farmers’ information service consumption of professional cooperatives. Using structural equation software AMOS 7.0,the author makes an empirical research through questionnaire,and verifies the influence factors assumption of information service consumption behavior of the farmers’ professional cooperatives. The study finds that information service needs, value perception, subjective norms, attitudes, price, trust, availability, and risk tolerance are the main factors. And these factors are affected by the cooperative’s own conditions.

Key words: Information service;Information consumption;Information service consumption;Farmers&rsquo, professional cooperatives;Information behavior