关键词: 移动健康信息, 消费行为, 可穿戴技术, 信息生态, 感知有用性, 感知易用性

Abstract:

This article aims to explore users’ consumption intention of mobile health information and put forward management strategy by analyzing influential factors and their internal mechanism, which may be meaningful for research & development, manufacturers and managers to design and develop relevant products, make marketing decisions and serve their customers and so on. From the perspective of information ecology, analysis is developed by integrating information technology factors, information user factors, information factors and information environment factors. This paper proposes research hypotheses and theoretical model based on the technology acceptance model (TAM). Healthcare wearable technology is selected as empirical sample. 380 valid samples are obtained by questionnaire, and SmartPLS2.0 is applied to test hypotheses and model. It is found that, perceived ease of use positively affects perceived usefulness, and they both significantly influence consumption intention. What’s more, users’ innovativeness and health knowledge literacy positively influence perceived ease of use. Furthermore, information accuracy significantly affects perceived ease of use, and information security positively influences perceived ease of use and perceived usefulness. Last but not least, customer education positively influences perceived ease of use and perceived usefulness, and reference group significantly promotes perceived usefulness.

Key words: Mobile health information, Consumption behavior, Wearable technology, Information ecology, Perceived usefulness, Perceived ease of use