Abstract:

The network public opinion of public emergency has characteristics of dynamic, risk and complexity. It has great significance to study its communication process in network medias for government to deal with it. In this paper we first proposed a communication model to describe the communication process of network public opinion in network medias for public emergency, which expresses the relationship between the elements. After that, the exterior and interior factors of communication system including noise, stakeholder, government, network media and audience are illustrated. And their functions and structures are also revealed. Finally, the positive and negative effects of which network medias act on network public opinion are illustrated.

Key words: Public emergency, Network public opinion, Communication model, Communication mechanisms