Abstract:

This paper puts forward theoretical model of behavioral intention to adopt mobile library by integrating subjective norm and facilitating conditions into Technology Acceptance Model (TAM). 197 valid data was collected by questionnaire and further analyzed using SEM. The results show that, perceived ease of use positively affects perceived usefulness, further affecting attitude. Perceived ease of use has a weak effect on attitude. And attitude positively affects behavioral intention to adopt mobile library. The results also indicate that, subjective norm has positive effects on perceived usefulness and attitude, while does not affect behavioral intention. Also, facilitating conditions positively impact behavioral intention, and weakly affect attitude.

Key words: Mobile library, User adoption, Behavioral intention, TAM, Subjective norm, Facilitating conditions