Abstract:

In the era of Big Data, the protection of personal data is particularly prominent. In order to balance the privacy of personal data and the reasonable development and utilization of data, the author suggests taking both the legislation and technical innovation approaches. As a legal right in the field of internet information, the right to be forgotten has offered a new approach for the protection of personal data. The 2016 General Data Protection Regulation of the EU has made it further clear that the content and application of such right, and it has provided our country with important reference in the future legislation. At the meantime, we should introduce the new process of Pseudonymisation to replace the process of Anonymisation in order to better protect the privacy of the clients, and to minimize the legal risks of been treated as “identified information”. The developing trend of current technology shows that regulating the use of the information shall be the key issue in the area of personal data protection in the future.

Key words: Big data, Personal data protection, The right to be forgotten, The right of privacy, Pseudonymisation