Abstract:

Scientific information communication through scientific literature has become an essential part of research work nowadays, and the research paradigm of scientific information communication has become the foundation of theoretical research. However, the informal social information communication process haven't been paid much attention to, which is lack of theoretical framework and methodology. Therefore, by using the theoretical framework of traditional scientific information communication, this paper explored new thoughts and new projects for informal social information communication process, as well as analyzed the origin of research, research routes, construction of conceptual model and other key issues. It is attempted to develop theories for information communication from a narrow sense to a broad one by using complete research paradigm of scientific information communication, which is of great significance for completing the theoretical system and methodology of information communication.

Key words: Social information communication, Informal communication process, Scientific information, Research paradigm, Communication model