Abstract:

The tagging function in the social tagging system is a mature form of folksonomy. This paper is aimed at the typical representative of the social tagging system. The influential factors of the user's use behavior are studied by the tag of the DOUBAN book. The use of behavior has an impact and discusses whether the tag of the DOUBAN book has played a role in the user. Based on the hypothesis of SOR and TAM, this paper analyses the reliability and validity of the questionnaire, and establishes the structural equation model to analyze the 281 copies of the collected data. The results show that the task information, perceived cognitive ability and perceived ease of use of the tag of the DOUBAN book have a positive impact on the future user's willingness to use the tag of the DOUBAN book, and the functional involvement degree regulates the task information, perception cognition and sensitivity to the user's future reference. The conclusion shows that the retrieval, tagging and sharing of tags in the social tagging system play a role to a certain extent, but in the future, it is necessary to further improve its functions.

Key words: Social tagging system, Folksonomy, DOUBAN book, Tagging, User Behavior, Influential Factors