Abstract:

Since most enterprise's technical demands were proposed by the R&D department, and the analysis of the external environment and enterprise's own resources were insufficient, the identified enterprise's technical demands could not meet the needs of new products development, which lead to the method called MTS to effectively identify enterprise's technical demands based on competitive intelligence. The method of MTS was mostly used in small and medium enterprises, which has been constantly optimized in the application. The optimized method mainly includes three parts: the acquirement of market demands, the mapping of technical performance and the identification enterprise's technical demands. Practice has proved that this method can effectively identify enterprise's technical demands. The MTS method of identifying enterprise's technical demands based on competitive intelligence not only can be used in the demands identification of enterprise technology transfer to settle the "first mile" problem of technology transfer, but also can be applied to the frontends of new products development to solve the problem of enterprise's R & D layout.

Key words: Competitive intelligence, Technology transfer, Enterprise, Technical demands indentification