Abstract:

Based on practical situation and study limitation of online knowledge paying platform in China，this paper points out the essence of online knowledge paying platform in the Internet environment is knowledge resources allocation mechanism. By comparing with other allocation mechanisms, this paper developed a multisupply structure of knowledge service, and a research approach to knowledge platform with market mechanism. The marketoriented online knowledge paying platform shows obvious differences from traditional platform, and carries market defects. Finally this study discusses countermeasure and intervention to the failure of knowledge platform market mechanism.

Key words: Paying for knowledge； Online knowledge paying platform, Market mechanism； Knowledge market；Knowledge service, Knowledge resources allocation