Abstract: ［Purpose/Significance］This paper aims to pursue some reflections and positioning of intelligent transition and business intelligence research of electronic commerce in the era of big data, which is of great significance to promote the development of e-commerce as a discipline and enhance its social service capabilities.［Design/Methodology］Based upon the national strategic needs of big data and artificial intelligence, this paper conducted literature summary and theoretical research from the perspective of complex social technology systems in order to explore the method and positioning for the intelligent transition of ecommerce. Besides, this paper gave some thought to the research of new business intelligence which is a key area in the intelligent transition.
［Findings/Conclusion］Orienting to the major national strategies, this study has systematically and comprehensively built a new type of business intelligence based on the integration of big data which consists of technology subsystem, social subsystem, and social technology system. A positioning system for the intelligent transition of e-commerce has also been proposed which is a shift from "electronic" commerce to "intelligent" commerce.［Originality/Value］The study not only offered some reflections on the intelligent transition of e-commerce from the perspective of complex systems, but also explored the discipline transition from the perspective of business intelligence research. It could provide some references for the construction and scientific research of e-commerce as a discipline in the big data era.

Key words: E-commerce, Discipline development, Business intelligence, Big data, Complex system