Abstract: [Purpose/Significance] Artificial Intelligence Generated Content（AIGC）is driving a paradigm shift in content creation under the trend of virtual reality integration. Exploring the application scenarios and development opportunities of AIGC in the digital intelligence integration environment will help promote the efficient empowerment of AI technology and the realization of the value of content ecology. [Design/Methodology] Focusing on the development history of AIGC, this paper systematically sorts out the conceptual connotation of AIGC from three perspectives: content development, concept analogy and technology development. Based on the characteristics of five application scenes: life scene, service scene, cultural and entertainment scene, technology scene and business scene,the interaction form and interaction mode of AIGC are explored. [Findings/Conclusion] The technical basis of AIGC is the renewal and iteration of digital technology, and the concept of construction is the expansion and gain of creation space, but its essential feature is the innovation and development of content ecology. On the whole, the development opportunities of AIGC are mainly reflected in three levels: content symbiosis based on group intelligence, capacity enhancement based on digital intelligence integration and value co-creation based on incremental market. [Originality/Value] With the breakthrough development of underlying technology and algorithm model, an enormous amount of content spawned by AI is spreading from assisting collaboration and reducing cost to intelligent creation and value-added creation, bringing new creative ideas to the content ecology under the digital intelligence logic.

Key words: Integration of digital intelligence, Artificial Intelligence Generated Content（AIGC）, Application scenarios, Content symbiosis, Value co-creation