Abstract:

Information consumer's demographic structure is the important factor deciding information consumption in China. According to the sixth national census published by State Statistics Bureau on April 28th 2011, significant changes in demographic structure have taken place. To make clear the impact of new demographic structure on information consumption, we first summarize the changes of demographic structure taken place in China, then analyze new problems in restricting the development of information consumption and the demands of information consumption policy under new demographic structure based on the status quo of information consumption in China, at last make recommendations to improve information consumption policy.

Key words: Demographic structure, Information consumption, Policy