Abstract:

Starting from 1999 till 2012, The Institute of Press Science of China has conducted 10 grand surveys to investigate the situation of reading of the Chinese nationals. Basing on the static analysis of the results of the recent 5 surveys plus the analysis on the reason of the transmutation of the reading habits, we are dedicated to understand the situation and trend of national reading and propose relative recommendations to promote the reading habits among our Chinese nationals.

Keywords: Nationals, Reading, Investigation, Promotion mechanism