DOCUMENTATION,INFORMATION & KNOWLEDGE ›› 2015, Vol. 0 ›› Issue (1): 68-76.doi: 10.13366/j.dik.2015.01.068
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Abstract:
This paper puts forward a method to quantify the rankings of search engine result page (SERP) and presents by far the most comprehensive findings on the Chineselanguage SERP. The findings should answer whether and how Baidu Baike and Chinese Wikipedia are visible across different local search engine variants (SEv). The results are based on 3,000 mainlyChineselanguage search queries across four Chinesespeaking regions (mainland China, Singapore, Hong Kong and Taiwan) and demonstrate that major usergenerated encyclopaedias are indeed among the most visible and that localization factors matter. Thus, encyclopedia websites such as Baidu Baike and Chinese Wikipedia provide leading indicators about how the Chineselanguage search environment is structured.
Key words: Visibility scores, Search engine, Website, 2-mode network, Structure analysis
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URL: http://dik.whu.edu.cn/jwk3/tsqbzs/EN/10.13366/j.dik.2015.01.068
http://dik.whu.edu.cn/jwk3/tsqbzs/EN/Y2015/V0/I1/68