搜索引擎与网站间网络结构：基于能见指数的分析

doi:10.13366/j.dik.2015.01.068

Abstract

Abstract:

This paper puts forward a method to quantify the rankings of search engine result page (SERP) and presents by far the most comprehensive findings on the Chineselanguage SERP. The findings should answer whether and how Baidu Baike and Chinese Wikipedia are visible across different local search engine variants (SEv). The results are based on 3,000 mainlyChineselanguage search queries across four Chinesespeaking regions (mainland China, Singapore, Hong Kong and Taiwan) and demonstrate that major usergenerated encyclopaedias are indeed among the most visible and that localization factors matter. Thus, encyclopedia websites such as Baidu Baike and Chinese Wikipedia provide leading indicators about how the Chineselanguage search environment is structured.

Key words: Visibility scores, Search engine, Website, 2-mode network, Structure analysis

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Network Structure Analysis between Search Engines and Websites Based on Visibility Scores

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