Abstract:

Cultural cloud is an important part of the public digital culture construction in China, which represents the developing direction of public digital culture service, and is an important and effective way to meet the public cultural demands in the new era. The study of cultural cloud services has great significance for promoting the construction and improving the service level of cultural cloud. This paper used the methods of literature review, network survey, telephone interview and user experience to obtain the relevant information of cultural cloud. It also analyzed the service status and main problems of cultural cloud from four aspects: service distribution, service accessibility and ease of use, service content and sustainability operation, and then discussed the developing direction. The results demonstrate the features of cultural cloud as fast development, diverse service content, uneven cultural cloud distribution, imperfect service function, inadequate service resources, and risky sustainable operation of cultural cloud service. Consequently, cultural cloud construction should focus on achieving the systematic integration of service resources, promoting the full participation of the public, playing the managing role of cultural cloud, and exploring its longterm service mechanism.

Key words: Cultural cloud, Public digital culture construction, Public cultural service system, Service status