Abstract:

［Purpose/Significance］This paper aims to explore internal impact factors of information dissemination in social networks from the emotional perspective.
［Design/Methodology］In this study, the data about a movie was collected from Twitter to conduct sentimental and cognitive analysis, which intended to reveal structural characteristics of information dissemination in different emotional conditions. Moreover, variance analysis was completed in order to examine the communicability of tweets from the perspectives of emotion and cognition. ［Findings/Conclusion］Contents of strong communicability are prone to be highly cognitive, among which negative information tends to be lower sentimental and higher cognitive compared with positive and neutral information. In the context of film discussion, cognitive language is a significant factor that could influence communicability, and rational thoughts have stronger communicability than contents of emotional resonance especially in negative information. ［Originality/Value］Indicators of emotional strength and cognitive strength have been considered in this study, while internal impact factors have been discussed from both emotional and cognitive perspectives.

Keywords: Information dissemination, Social network, Emotional strength, Cognitive strength, Impact factors