Document,Informaiton & Knowledge ›› 2020, Vol. 0 ›› Issue (1): 24-31.

Previous Articles     Next Articles

Analysis on Scenario-based Marketing of Mobile Library from the Perspective of Information Acceptance

  

  • Online:2020-01-10 Published:2020-02-13

Abstract: [Purpose/Significance]Information acceptance in mobile library occurs in specific scenes. How to effectively carry out scenariobased marketing and how to improve the performance of information acceptance are the key and tricky points of mobile library research, which has been arousing increasing attention from the academia.[Design/Methodology]According to the research on the law of information behavior and combining with the research achievement of marketing and scene theory, this paper analyzes the scenariobased marketing in mobile libraries from the perspective of users’ information acceptance experience, after which the information space has been reconstructed through the multidimensional adaptation of scenebehaviorcontext.[Findings/Conclusion]Scenariobased marketing in mobile libraries not only can dynamically target users, provide whom accurate, personalized and onestop multiservices, but also promote the iteration of scenario marketing scenes, which could provide guidance for improving user information acceptance and service innovation of mobile library.[Originality/Value]Based on mobile library marketing  scenes, this paper provides a new perspective for mobile library marketing, and improves users’ continuous willingness of information acceptance.

Key words: Mobile library, Scenario-based marketing, Information acceptance law, Scenario experience