主播话术情感对直播电商平台观众购买行为和点赞行为的不对称影响
陈婷, 陈曦, 丁宏昊, 黄晓, 吴江
The Asymmetric Effect of Streamer Speech Emotion on Audience Purchasing Behavior and Liking Behavior in Live Streaming E-commerce Platform
CHEN Ting, CHEN Xi, DING Honghao, HUANG Xiao, WU Jiang
图书情报知识
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2025, (4): 151
-162
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DOI: 10.13366/j.dik.2025.04.151
