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The Asymmetric Effect of Streamer Speech Emotion on Audience Purchasing Behavior and Liking Behavior in Live Streaming E-commerce Platform
CHEN Ting, CHEN Xi, DING Honghao, HUANG Xiao, WU Jiang
Documentation, Informaiton & Knowledge . 2025, (
4
): 151 -162 . DOI: 10.13366/j.dik.2025.04.151
