图书情报知识 ›› 2019, Vol. 0 ›› Issue (5): 80-89.doi: 10.13366/j.dik.2019.05.080

• 图书、文献与交流 • 上一篇    下一篇

中国公共数字文化服务平台用户体验评价:以国家数字文化网为例

戴艳清, 戴柏清   

  • 出版日期:2019-09-10 发布日期:2019-09-25

User Experience Evaluation of Public Digital Culture Service Platform in China: A Case Study of National Digital Culture Network

  • Online:2019-09-10 Published:2019-09-25

摘要: [目的/意义]旨在探讨中国公共数字文化资源整合服务项目平台“国家数字文化网”用户体验现状。[研究设计/方法]采用实验研究法和追踪访谈法,从感官体验、内容体验、功能体验、服务体验、价值体验、情感体验六个评价维度出发对国家数字文化网用户体验进行评价。[结论/发现] 用户对国家数字文化网的总体评价是积极的,但在感官体验、内容体验、功能体验、服务体验方面不满意,新用户和老用户体验感存在一定差异;进而提出数字文化网建设要重点优化平台界面与性能、突出资源服务定位、增强用户交互、增加个性服务、扩宽登录入口、注重隐私保护。[创新/价值]针对中国大型公共数字文化服务项目平台开展用户体验实证研究,以促进用户需求与公共数字文化服务平台的有效对接,为提升公共数字文化服务效能提供决策支持。

关键词: 公共数字文化服务, 用户体验, 国家数字文化网, 用户服务, 用户需求

Abstract: [Purpose/Significance]This study aims to explore the current situation of user experience of National Digital Culture Network, which is a platform providing integrated public digital culture resource service in China.[Design/Methodology]By using experimental research method and interview tracking, this paper evaluated user experience of National Digital Culture Network from six perspectives, which are sensory experience, content experience, functional experience, service experience, value experience and emotional experience.[Findings/Conclusion]The results show that users' general evaluation of National Digital Culture Network is positive, but dissatisfaction still exists in users’ sensory experience, content experience, functional experience and service experience. Moreover, there are some differences between new users’ experience and regular users' experience. Accordingly, it is suggested that  construction of digital cultural network should focus on optimizing the interface and performance of the platform, highlighting the orientation of resource services, enhancing user interaction, increasing personalized services, expanding login entrance, and paying attention to privacy protection.[Originality/Value]An empirical study on user experience evaluation of largescale public digital culture service platform in China has been conducted in order to promote the matching between users’ needs and public digital culture service platform, as well as provide decisionmaking support for improving the effectiveness of public digital culture service.

Key words: Public digital culture service, User experience, User service, National digital culture network, User service, User needs