图书情报知识 ›› 2024, Vol. 41 ›› Issue (6): 28-40,53.doi: 10.13366/j.dik.2024.06.028

• 专题·图书馆用户和用户需求调查研究 • 上一篇    下一篇

基于大规模用户调查的图书馆多元服务需求和满意度研究

刘畅1 ,孟高慧1林博1 ,肖珑2,3   

  1. 1.北京大学信息管理系,北京,100871;
    2.山西大学图书馆,太原,030006;
    3.北京大学图书馆,北京,100871
  • 出版日期:2024-11-10 发布日期:2025-01-04
  • 作者简介: 刘畅(ORCID: 0000-0002-9183-6385),博士,长聘副教授,研究方向:用户信息行为,Email: imliuc@pku.edu.cn;林博(ORCID: 0009-0008-7858-4225),本科生,研究方向:用户信息行为,Email: linbo@stu.pku.edu.cn;肖珑(ORCID: 0000-0003-1923-0626),本科,研究馆员,研究方向:图书馆管理与服务,Email: lxiao@lib.pku.edu.cn。

A Study on User Needs and Satisfaction for Multiple Library Services Based on a Large-Scale Survey

LIU Chang1 ,MENG Gaohui1 ,LIN Bo1 ,XIAO Long2,3   

  1. 1. Department of Information Management, Peking University, Beijing, 100871;
    2. Shanxi University Library, Taiyuan, 030006;
    3. Peking University Library, Beijing, 100871
  • Online:2024-11-10 Published:2025-01-04

摘要: [目的/意义]在“十四五”公共服务规划背景下,响应党中央关于调查研究的指示,开展大规模的图书馆多元服务的用户需求和满意度调查,为国内图书馆服务向以用户为中心转型、实现高质量发展提供调查依据。[研究设计/方法]使用问卷调查法收集用户特征数据,得到了广泛覆盖不同地区、年龄、学历、收入、职业、常住地的7,314名用户的问卷。采用描述性统计、差异检验和二维象限法来描述用户的图书馆相关行为特征及对图书馆多元服务的需求和满意度状况,运用回归分析来识别用户需求和满意度的影响因素。[结论/发现]描述出用户对图书馆的使用频率、所用的图书馆类型、对图书馆服务的熟悉度,以及获取图书馆服务信息的渠道等行为特征,揭示出用户对图书馆各类服务的需求强度和满意度存在显著区别,识别出用户的个人和行为特征会影响其对图书馆服务的需求,并与需求特征共同影响其对图书馆服务的满意度。[创新/价值]从用户视角刻画了国内图书馆服务的发展现状,指明了图书馆服务建设的潜在方向,提供了图书馆改进服务的可行思路。

关键词: 图书馆服务, 用户需求, 用户满意度, 问卷调查, 影响因素

Abstract: [Purpose/Significance] Under the background of the "14th Five-Year Plan" for public services and in response to the instructions from the CPC Central Committee on survey research, this paper intends to carry out a large-scale survey on users' needs and satisfaction for the multiple library services, so as to provide a survey basis for domestic library services to transform towards a user-centered and high-quality development model. [Design/Methodology] Through a questionnaire survey method, we collected a total of 7,314 users' characteristics data, from a wide range of users with different regions, ages, education levels, incomes, occupations, and places of residence. By using descriptive statistics, difference tests and the two-dimensional quadrant method, we described users' library-related behaviors characteristics, their needs and satisfaction for the multiple library services. Then we conducted regression analysis to identify the factors influencing users' needs and satisfaction. [Findings/Conclusion] This paper delineates users' behavioral characteristics, such as the frequency of libraries utilization, the types of libraries employed, the familiarity level with library services, and the channels for obtaining library service information. It reveals that there are significant differences in users' need intensity and satisfaction levels for various library services, and identifies that the personal and behavioral characteristics of users will affect their needs for library services and jointly influence their satisfaction with library services. [Originality/Value] From the user's perspective, this paper portrays the current state of domestic library services, indicates potential directions for the construction of library services, and offers feasible ideas for the improvement of library services.

Keywords: Library service, User needs, User satisfaction, Questionnaire survey, Influencing factors