图书情报知识 ›› 2022, Vol. 39 ›› Issue (2): 6-19.doi: 10.13366/j.dik.2022.02.006

• 青年学者论坛 • 上一篇    下一篇

青年用户网络表情符号使用意愿影响因素研究

胡敏,易明,刘继月   

  • 出版日期:2022-03-10 发布日期:2022-06-01

The Influencing Factors of Young Users' Willingness to Use Online Emoticons

  • Online:2022-03-10 Published:2022-06-01

摘要: [目的/意义]从用户体验的视角出发探究影响青年用户网络表情符号使用意愿的具体因素,为优化用户网络表情符号使用体验,促进网络表情符号健康发展提供参考和建议。[研究设计/方法]结合S-O-R模型与半结构化访谈结果构建青年用户网络表情符号使用意愿影响因素模型,通过问卷调查法收集387份有效问卷,利用SmartPLS 3.0软件展开数据分析和假设检验。[结论/发现]表情特征(视觉吸引、内容呈现、信息解释)和使用情境(交互平台、交互对象、交互场景)不同维度对心流体验和社会临场感的影响存在差异;心流体验和社会临场感显著影响用户的网络表情符号使用意愿,且在表情特征和使用情境对使用意愿影响过程中起中介作用。[创新/价值]本文利用半结构化访谈和结构方程模型相结合的方法对青年用户网络表情符号使用意愿影响因素展开研究,不仅丰富了用户网络表情符号使用行为相关文献,也为探讨用户使用意愿问题提供了新的思路。

关键词: 网络表情符号, 使用意愿, S-O-R模型, 心流体验, 社会临场感, 青年用户

Abstract:  [Purpose/Significance] This paper carried out a research on influencing factors that affect the willingness of young users to use online emoticons from the perspective of user experience, which provides references and suggestions on optimizing the user experience of using online emoticons and promoting the healthy development of online emoticons. [Design/Methodology] Combined S-O-R model with semi-structured interviews results, a theoretical model that describes the factors influencing young users' willingness to use online emoticons has been constructed, 387 valid questionnaires have been collected by questionnaire method, and data analysis and hypothesis testing are carried out by using SmartPLS 3.0 software. [Findings / Conclusion]There are differences in the effects of different dimensions of emoticons characteristics (visual attraction, content presentation, and information interpretation) and usage contexts (interaction platform, interaction object, and interaction scene) on flow experience and social presence; flow experience and social presence have significant and positive influence on users' willingness to use online emoticons, and play an important mediating role in the process where emoticon characteristics and usage contexts influence users' willingness to use online emoticons. [Originality/Value]This paper uses a combination of semi-structured interviews and structural equation model to investigate the factors influencing young users' willingness to use online emoticons, which not only enriches the literature related to users' online emoticon use behavior, but also provides new ideas to explore the issue of users' willingness to use.

Key words: Online emoticons, Use intention, S-O-R model, Flow experience, Social presence, Young users