Abstract:

The user experience and user participation of Amazon has always been a popular subject in library field, and its book business is similar to library. So the user participation mechanism of Amazon is helpful to the library services and library collection construction. Combining with analysis of related literatures and case study of registration and experience, the paper analyzes Amazon’s user participation way and participation mechanism from five aspects: book review writing and ranking, metadata information expanding and revising, crowdsourcing, OpenAPI providing, and offline activities organizing. Then it discusses the enlightenment to library participation in ways, contents and motivation mechanisms.

Keywords: Amazon, User participation, Crowdsourcing, Motivation mechanisms, Enlightenment