关键词: 打卡行为, 社交媒体, 网络社群, 文旅融合, 文化场景理论

Abstract: [Purpose/Significance] Under the background of the integrated development of cultural and tourism, the online community platforms have continuously set off a trend of "Check-in" behavior of culture and tourism locations. It is necessary to examine the formation and influencing factors of this kind of behavior from a cultural perspective. because it is a process of shaping and spreading cultural symbols. [Design/Methodology] This study examines the influencing factors of online community users' check-in behavior of tourism locations from the perspective of cultural scenes theory, combined with quasi-social relationship theory and unified technology acceptance theory. It also analyzes how the scene characteristics of culture and tourism attractions affect users' willingness to check-in and subsequently trigger their check-in behavior. [Findings/Conclusion] It has been identified that the authenticity, legitimacy, community influence and quasi-social relationship of scenes are the main factors influencing online community users' check-in behavior. Based on the research findings, this study puts forward relevant suggestions to promote the integrated development of culture and tourism. [Originality/Value] This study reveals the relationship between scene characteristics of tourism attractions and user check-in behavior from a cultural perspective, providing a unique theoretical perspective for future research.

Keywords: Check-in behavior, Social media, Online community, Culture and tourism integration, Cultural scenes theory