图书情报知识 ›› 2025, Vol. 42 ›› Issue (5): 159-168.doi: 10.13366/j.dik.2025.05.159

• 图书、文献与交流 • 上一篇    

“数据要素×出版”:从数字出版走向数据出版

张新新1,2   

  1. 1.上海理工大学出版学院,上海,200093;
    2.上海理工大学数字文明研究院,上海,200093
  • 出版日期:2025-09-10 发布日期:2025-11-13
  • 通讯作者: 张新新(ORCID: 0009-0007-5466-3589),博士,教授,研究方向:数字出版、人工智能、文化管理与服务,Email: 278198390@qq.com。
  • 基金资助:
    本文系国家重点研发计划资助项目“文化产品产权价值评估与确权标识应用技术研究”(2021YFF0900400)的研究成果之一。

"Data Elements x Publishing": Moving from Digital Publishing to Data Publishing

ZHANG Xinxin1,2   

  1. 1. College of Publishing, University of Shanghai for Science and Technology, Shanghai, 200093;
    2. Institute of Digital Civilization, University of Shanghai for Science and Technology, Shanghai, 200093
  • Online:2025-09-10 Published:2025-11-13
  • Contact: Correspondence should be addressed to ZHANG Xinxin, Email: 278198390@qq.com,ORCID: 0009-0007-5466-3589
  • Supported by:
    This is an outcome of the project "Research on the Valuation and Identification of Cultural Property Rights and Value"(2021YFF0900400)supported by a grant from National Key Research and Development Program of China.

摘要: [目的/意义]随着数据成为关键生产要素,数据出版这一融合出版新业态也呼之欲出。围绕“数据要素×出版”,明确其逻辑起点、演进机理以及实践路径。[研究设计/方法]遵循“逻辑起点—演进机理—实践路径”的研究思路,提出内容数据、用户数据、交互数据、治理数据以及核心出版数据、重要出版数据、一般出版数据等出版数据分类分级框架,揭示数智化基建、资源、平台、人员、制度五个方面的演进机理,明确出版数据化建设的四维进路。[结论/发现]“数据要素×出版”的顺利推进,要在明确出版数据分类分级的基础上,遵循数智化演进机理,创新出版数据思维、要素供给、产品研发和流通交易。[创新/价值]提出出版数据分类分级框架,挖掘出版数智化转型机理,对推动出版数据要素挖掘和价值实现,催生数据出版新业态,纵深推进出版深度融合发展具有启发意义。

关键词: 出版数据要素, 数据出版, 数据要素×出版, 融合出版, 乘数效应

Abstract: [Purpose/Significance] With data becoming a key factor of production, data publishing, an innovative form of convergent publishing, is now also emerging. This paper aims to focus on "data elements×publishing" and clarify its logical starting point, evolution mechanism and practical paths. [Design/Methodology] In accordance with the research idea of "logical starting point–evolution mechanism–practical path", we propose a comprehensive framework for categorizing publishing data into four types: content data, user data, interactive data, and governance data, furthermore, classifying publishing data into three levels: core publishing data, important publishing data, and general publishing data. It reveals the evolution mechanism underpinning digital intelligence infrastructure, resources, platforms, personnel and system, thereby clarifying the four-dimensional paths of the construction of publishing data. [Findings/Conclusion] The successful promoting the "data elements×publishing" should be grounded in a clear classification and grading of publishing data, follow to the evolution mechanism of digital intellectualization and innovate the four-dimensional paths of publishing data thinking, element supply, product research and development, as well as circulation transactions. [Originality/Value] This article proposes a classification and stratified framework for publishing data, and delves into exploration of the mechanism underlying the digital intelligence transformation in the publishing sectors, so as to promote the exploration and value realization of publishing data elements, foster the incubation of novel data publishing paradigms, and advance of the profound integration and development of the publishing industry.

Keywords: Publishing data elements, Data publishing, Data elements×publishing, Convergent publishing, Multiplier effect