关键词: 公共文化, 国际传播, 国际交流, 文化强国

Abstract: [Purpose/Significance] The Third National Cultural Heritage and Cultural Development Academic Conference, held in Foshan in October 2024,is the first academic conference in China that specifically focuses on the international communication of public culture. This paper aims to provide a comprehensive review of the Third National Cultural Heritage and Cultural Development Academic Conference and offers a reference for the international communication of public culture in the future. [Design/Methodology] The paper summarizes the keynote presentations and typical cases sharing of the conference, and sorts out the development environment, practical experience, and advancement directions of international communication of public culture. [Findings/Conclusion] This conference focuses on the value and significance of the international communication of public culture under the challenges and opportunities of the current era. Through the sharing of typical cases, the conference presents a comprehensive display of the Chinese practical achievements of international communication of public culture in aspects such as international awards, international dissemination actions, international communication activities, international cooperation projects, and others. Moreover, centering on the three dimensions of mechanism construction, channel and method selection, and content effectiveness, it also conducts in-depth discussions on the advancement direction of promoting public culture international communication, including improving the mechanism construction of the international communication of public culture, accelerating the construction of multi-channel and multi-dimensional communication system, and comprehensively enhancing the effectiveness of the public culture international communication. [Originality/Value] This study summarizes the replicable experiences and strategic considerations of international communication of China's public culture. It holds significant reference value for further promoting the theoretical and practical exploration in the international communication of public culture, crystallizing Chinese wisdom and solutions, and telling China's stories to showcase China's image to the world.

Keywords: Public culture, International dissemination, International communication, A cultural powerhouse