关键词: 文旅融合, 开放世界游戏, 玩家体验设计, 文化输出, 原神, 案例研究

Abstract: ［Purpose/Significance］This article explores the penetration and driver of culture-toursim integration on the innovation and promotion of games in China, and analyzes the positive effects of the deep integration of games, culture and tourism.［Design/Methodology］This study employed the open-world adventure role-playing game Genshin Impact as an example. An open coding analysis was conducted on the primary interview data and the secondary data such as videos and news. Eventually, the "high fidelity" elements of culture-tourism integration in open world games were identified so as to exploit the deep integration directions of games with culture and tourism in the future.［Findings/Conclusion］Driven by the integration of culture and tourism, excellent traditional culture and rich natural and human landscapes are assimilated into the planning and design of open world games, which could enhance the sense of presence, immersion, and players’ engagement. As a flexible form of cultural output, games with "high fidelity" culture and tourism elements affect overseas players’perceptions of Chinese traditional culture through the inadvertent, high-participation, strong penetrating, and experiential interaction model, which could improve the output of Chinese culture as part of our soft power.［Originality/Value］In the context of culture and tourism integration, this article explores new models of domestic games’ innovation and promotion. It can shed lights on providing implications for promoting cross-border cooperation of the game industry, as well as model innovation and sustainable development of the curlture and tourism industry.

Key words: Culture-tourism integration, Open world games, Players’ experience design, Cultural output, Genshin-Impact, Case study