关键词: 全民阅读, 微阅读, 阅读价值, 阅读推广, 再造读者

Abstract:

As the new darling of the National Readin,the tool value and “Device Paradigm” function of microreading has not been well used.How to play these functions, promote reading promotion services innovation is the problem which reading promotion need to study and solve. Based on the perspective of cross subject and the method of qualitative research, this paper discusses these problem.Firstly,the paper defines microreading and analyzes the tool property, cultural attribute, value attribute and the relationship of microreading; secondly, the paper analyzes the advantages and disadvantages of microreading .On this basis,The article points out that is not only to correctly cognitive microreading, but also need to construct the microreading from the perspective of reading promotion,which can give full play to the positive value and function of micro reading, and promotes reading promotion services.This research can be applied to the theoretical research and practical guidance of reading promotion.

Key words: Nationwide reading, Micro-reading, Readingvalue, Reading promotion, Reengineering the reader