图书情报知识 ›› 2021, Vol. 38 ›› Issue (5): 119-133.doi: 10.13366/j.dik.2021.05.119

• 情报、信息与共享 • 上一篇    下一篇

因信而行: 信息接触与信任对新冠疫苗接种意愿的影响

杜智涛,罗湘莹,苏林森   

  • 出版日期:2021-09-10 发布日期:2021-11-11

Effects of Information Exposure and Trust on COVID-19 Vaccination Intentions

  • Online:2021-09-10 Published:2021-11-11

摘要: [目的/意义]分析影响新冠疫苗接种意愿的信息因素、心理因素及其之间的作用机制。[研究设计/方法]以健康信念模型为理论基础,通过构建PLS-SEM模型,考察信息源接触与信任对公众健康信念与新冠疫苗接种意愿的影响。[结论/发现] 相对于非正式信息源,正式信息源接触与信任对疫苗认知和接种意愿的影响更强;同时,感知收益和感知障碍这两个代表疫苗接种行为评估的变量在此过程中发挥着显著的中介效应。概而言之,人们由于对正式信息源接触和信任而形成对疫苗接种行为的认知,并进而影响其疫苗接意愿。[创新/价值]提供了一个基于心理与认知维度来理解信息源是如何影响疫苗接种意愿的新视角,部分回应了以往健康信念模型对疫苗接种的预测结果,同时也对影响新冠疫苗接种意愿的因素进行了中国情境的本土化解释,为新冠疫苗接种的宣传动员策略提供了新的理论依据。

关键词: 接种意愿, 新冠疫苗, 信息源接触, 信息源信任, 健康信念模型(HBM)

Abstract: [Purpose/Significance]The purpose of this paper is to analyze the information sources factors, psychological factors and their interaction mechanisms affecting COVID-19 vaccination intentions. [Design/Methodology]This study took the Health Belief Model as theoretical basis to investigate the effects of information sources exposure and trust on public health belief and COVID-19 vaccination intentions through PLS-SEM model.[Findings/Conclusion]The study shows that compared with informal information sources, formal information sources exposure and trust are stronger in affecting the cognition of vaccine and vaccination intentions. Perceived benefits and perceived barriers which are the variables representing the evaluation of vaccination behaviors, play a significant mediating effect in this process. In short, people form their belief of vaccination behavior through the use and trust of formal information sources, which further improves their vaccination intentions.[Originality/Value]This study provides a new perspective to understand how information sources affect vaccination intentions based on psychological and cognitive dimensions, partly responds to the prediction of previous Health Belief Model on vaccination intentions. This study also makes a localized explanation of the factors affecting COVID-19 vaccination intentions in China and provides a theoretical basis for the mobilization strategy of COVID-19 vaccination.

Key words: Vaccination intention, COVID-19 vaccine, Information source exposure, Information source trust, Health Belief Model(HBM)