图书情报知识 ›› 2013, Vol. 0 ›› Issue (4): 51-58.

• 情报、信息与共享 • 上一篇    下一篇

基于互联网舆情新视角的竞争情报研究进展——竞争情报国际会议(2012)综述

王强,余振刚,付宏   

The Art and Development Tendency of Competitive Intelligence Based on Online and Public Opinion Monitoring——A Review of the International Conference on Competitive Intelligence(2012)

摘要:

互联网技术的飞速发展和大数据时代的悄然而至,对传统竞争情报行业产生了巨大的影响。为了深入探讨互联网发展背景下竞争情报研究的新进展,北京大学和北京市科学技术研究院主办了“竞争情报国际会议(2012)”。本文通过对与会专家的代表论文及演讲稿进行归纳分析,阐述了社会化媒体的普及与应用所带来的竞争情报研究的新内容,以及互联网技术发展所带来的竞争情报方法、应用以及案例研究的拓展,并探讨了建立在软件系统开发与应用基础上的竞争情报解决方案。

关键词: 竞争情报, 竞争情报国际会议, 互联网舆情, 社会化媒体, 解决方案

Abstract:

With the rapid development of Internet technology, the era of big data has come quietly and put a huge impact on the traditional competitive intelligence(CI) industry. In order to probe into new CI research progress in the context of the development of the Internet, Peking University and Beijing Academy of Science and Technology cohosted the International Conference of Competitive Intelligence (ICCI 2012). In this article: firstly, it summarizes and analyzes the representative papers and speeches made by the participating experts; secondly, it elaborates on the innovation of CI research owing to the popularity and application of the Internet social media, and the expansion of CI methods, applications, and case studies brought about by the development of Internet technology; lastly, it discussed CI solutions based on a new perspective of developing and applying software systems.

Keywords: CI, ICCI, Internet public opinion, Social media, Solutions