关键词: 数字素养, 新就业形态, 胜任特征, 理论建构

Abstract: [Purpose/Significance] The new forms of employment have become an important support for China's economy. Improving laborers' digital literacy in the new forms of employment plays a key role in strengthening the development of China's digital economy. It is necessary to systematically analyze the concept, connotation and cultivation path of laborers' digital literacy in the new forms of employment. [Design/Methodology] Based on competency theory, the concept of laborers' digital literacy in the new forms of employment was defined. Then, 2,063 recruitment texts were qualitatively coded to sort out the connotation. [Findings/Conclusion] The laborers' digital literacy in the new forms of employment includes five dimensions: motivation, skills, traits, knowledge, and self-concept. The laborers' digital literacy presents hierarchical characteristics under different labor contexts:digital literacy is application-oriented and servicecentered in the context of online labor; it is analysis-oriented and operation-centered in the context of digital creation and professional work; it is research-oriented and exploration-centered in the context of digital decision and development. [Originality/Value] This paper clarifies the concept and connotation of laborers' digital literacy in the new forms of employment, and deeply discuss the contextual differences of digital literacy, which is helpful to provide targeted cultivation paths of laborers' digital literacy at all levels.