Abstract:

Based on Web of Science, this paper analyzed the papers with the subject “Social Networking Services”, and used the method of Social Network Analysis, etc. to draw the network of research focuses and frontiers on SNS abroad. The results show that: (1) the key research areas are models, identity, friends, communication, Internet use; (2) user acceptance, web 2.0, enterprise 2.0, social capital, selfesteem, privacy, Social Network Analysis, behavior, computermediated communication, selfdisclosure, selfpresentation, platform of SNS, social media, etc. are the research focuses of SNS; (3) the frontiers of the research on SNS has a trend with subdivision, and the frontiers are health, adolescents & children, knowledge management, social commerce, etc.

Keywords: Social networking services, Social network analysis, Social media, Research focuses, Research frontiers, Mapping knowledge domains