关键词: 能见指数, 搜素引擎, 网站, 二模网络, 结构分析

Abstract:

This paper puts forward a method to quantify the rankings of search engine result page (SERP) and presents by far the most comprehensive findings on the Chineselanguage SERP. The findings should answer whether and how Baidu Baike and Chinese Wikipedia are visible across different local search engine variants (SEv). The results are based on 3,000 mainlyChineselanguage search queries across four Chinesespeaking regions (mainland China, Singapore, Hong Kong and Taiwan) and demonstrate that major usergenerated encyclopaedias are indeed among the most visible and that localization factors matter. Thus, encyclopedia websites such as Baidu Baike and Chinese Wikipedia provide leading indicators about how the Chineselanguage search environment is structured.

Keywords: Visibility scores, Search engine, Website, 2-mode network, Structure analysis