Abstract:

This study analyzes the development status and research status of domestic LBS briefly, then provides four hypotheses about the user attitude and behavior of LBS, and by the questionnaire method, analyzes data, thus draws four conclusions: (1)Users who have smartphones tend to know LBS; (2) It is easier for LBS users to accept pushing ad information; (3) Users concern about privacy, which has no relationship with gender but has relationship with the level of Education; (4) In the choice of different application, gender has no difference, but the level of education has a significant difference.

Key words: LBS, User attitude, User behavior