Abstract:

Subject service is a way of active service in the library. It can be divided into the librarianbased subject service model and the usercentric subject service model based on the service object. This paper, basing on game theory support, the subject librarians and user’s communication behavior in different environment as a study object, analyzed the game between subject librarians and users under the usercentric subject service model and the game playing of the communication behavior between users and subject librarians under the librarianbased subject service model. The research results showed that the quality of subject service depends on the interaction between subject librarians and users, but in the condition of reason, the communication between the user and subject librarian is a false impression, and the communication cannot be true. This may result the subject services in a failure. Therefore, the paper suggests that the subject librarian should optimize the librarianbased subject service model from three aspects: benefit driving, information and cooperation.

Key words: Communication behavior, Subject service model, Game playing, Subject librarians, Users