Abstract:

Based on the results of the previous empirical research on the government website public satisfaction index model, the paper divides developmental targeted areas for several key structural variables of GWPSI model according to its contribution rate to promoting government website public satisfaction index and its importance. Then, on the basis of analysis of the special features of the targeted areas, it puts forward countermeasures to promote the satisfaction index.

Key words: Government website, Public satisfaction index, Model, Countermeasure, Empirical results, Perceived quality, Structural variables