关键词: 网络问答社区, 知识创新, 扎根理论, 创新意识, 知乎

Abstract:

Social Q&A community has grown into a broadly participatory knowledge and information exchange platform, and has the potential to be transformed into a public participation knowledge creation platform to help realize the national strategy of public innovation. Based on the question and answer data in Zhihu website, this paper builds a model of the influencing factors of users’ knowledge creation behavior pattern in social Q&A community by using grounded theory. The results show that four main categories have significant influence on knowledge creation behavior, including benefit cognition, knowledge creation awareness, community commitment and community cultural technological environment; community cultural technological environment closely interact with benefit cognition and knowledge creation awareness, and they jointly affect members’ community commitment and knowledge creation behavior. On this basis, we explore the constituent factors of the main categories and the mechanism of their interaction, and provide train of thoughts and implementation strategies to promote social Q&A community knowledge creation behavior. In the meanwhile, the shortcomings of this paper and future research directions have been pointed out.

Key words: Social Q&A community, Knowledge creation, Grounded theory, Innovative consciousness, Zhihu website